Bruce Mau: 成长不完全宣言
An Incomplete Manifesto for Growth
Bruce Mau 写于 1998 年
(via: Brand Autopsy)，摘抄简译如下：
1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.
让事件来改变你。你必须渴望成长，它区别于其他撞上门的东西。你创造它，你激活它。成长的必备条件：坦率地去经历，渴望被它们改变。
2. Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
忘掉好。好是已知晓的标准，是我们所有人赞同的。成长不一定就是好。而成长是对未知的探索，它也许是也许不是我们所探寻的结果。如果你恪守“好”，你永远无法真正成长。
3. Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
过程重于结果。结果驱使过程，只能达到已达到，如果是过程驱使结果，我们也许不知道我们去向何方，但我们会知道那里就是我们想去的。
4. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
爱你的体验（如同你是一个笨小孩）。乐趣是成长的动力。自由体验工作各种状态如美好经历，负担，企图，尝试和错误。长远的视角，每天体验失败的乐趣。
5. Go deep. The deeper you go the more likely you will discover something of value.
深掘。挖得越深，值钱的越多。
